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Xiaomi’s Flagship Launch Collides With Memory Chip Crunch

Xiaomi’s Flagship Launch Collides With Memory Chip Crunch

Published:
2026-03-02 11:46:03
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BTCCSquare news:

Xiaomi unveiled its Xiaomi 17 and 17 Ultra globally at Mobile World Congress, holding prices steady at 999 euros and 1,499 euros respectively despite an 80–90% surge in memory chip costs. The company’s smartphone segment faces headwinds as AI data centers divert semiconductor supply, with IDC projecting a 12.9% market contraction in 2026.

Unlike Apple and Samsung, Xiaomi lacks a premium device buffer to absorb the shock. Its EV division, however, delivered a 200% revenue surge last quarter—a rare bright spot as smartphone sales dipped 3%.

Early adopters praise the Xiaomi 17 Ultra’s camera performance, but industry watchers question how long the firm can maintain pricing amid supply chain turbulence.

|Square

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